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A little about who I am

Sofie Wihlborg

How it all started

I started off as a salesperson at the vibrant clothing store Vero Moda in Sweden, and after my success in sales I was shortly in charge of the visual merchandising for the store. While working as a visual merchandiser I styled the store and created an eye-catching display which massively increased sales. It was in that moment I found my passion for marketing and branding.  

My new passion took me to one of the finest marketing schools in Sweden, Mediainstitutet in Malmö, where I graduated and received my degree in Online Marketing. During my last year I was head hunted by one of Sweden's biggest Barista companies, Redfellas. At Redfellas I created marketing materials, rebuilt their website, updated and maintained their app as well as creating campaigns. Among many of my campaigns "An offer you can't refuse" set the Swedish record for crowdfunding with 2.6 million Swedish kronor (400 000 Aud) within 3 minutes.

After two years I graduated with honors and after my time with Redfellas I found my next adventure at Aller Media, Sweden's biggest Media house, where I worked in the brand management team. I worked for 8 very different brands, one of them being ELLE Sweden. The other brands ranged from the industries of food, interior design, fashion and fitness. As a Brand Assistant Manager I was in charge of coming up with new sources of revenue, creating strong brand awareness through email, print and social media. I also coordinated various events.

After overcoming challenges and developing skills at my various employments I wanted to follow my biggest dream, helping small businesses look good online. I wanted to work with small companies, creating awesome digital platforms to improve their business. There are too many small companies having a website or Social Media channels way below their standards due to different reasons, mostly their marketing budget, and I want to change that. That's why I started my own Digital marketing company, to offer high quality marketing and branding at a price small businesses can afford.

In the middle of everything, when I was about to follow my dream and start my business  - I moved to Melbourne in Australia for love. That's where I'm based, but available worldwide.  


I like a challenge and to turn something good to something amazing. That's where my motivation comes from. Tell me your challenges or goals and let me help you, whatever it may be. Let’s rise to the top!

Best Regards
Sofie Wihlborg

Wihlborg marketing

- everyone deserves to look awesome online!

Why: I started this company because I want to help small companies look awesome online. There are too many companies having a website or social media channels way below their standard due to a strain marketing budget. Companies with huge potential that deserves high quality branding and marketing to grow their businesses way beyond their dreams. I therefore started Wihlborg marketing to help small businesses look awesome online, for a price they can afford! 

How: My passion is to see small businesses climbing up on Googles Search and to build a stronger Brand with a fresh and user-friendly website. Get more customers and to see their Brand Awareness grow bigger from Social Media. I'm making this happen by offering Websites with SEO, Graphic Manuals to create a strong Brand Identity and lastly, offering customised Social Media strategies to make their brand awareness grow.

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 My work process 

01 - Planning

What do you need help with? Tell me your vision and goals for your business. Together we plan and create a crystal clear picture of what you want to achieve. We also set deadlines for my feedback.

02 - Feedback

I present a proposal according to my recommendations and you let me know if any changes are required for your liking. We also set a deadline for our next meeting/contact, where you are able to make additional changes if necessary. After that, finalisation.

03 - Delivery

I present the finished product and we go through any technical features if you wish. (CMS when buying Web design and Social Media platforms when buying Strategy)