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Who is Sofie Wihlborg?

How it all started

I started off as a salesperson at the vibrant clothing store Vero Moda in Sweden, and after my success in sales I was shortly in charge of the visual merchandising for the store. While working as a visual merchandiser I styled the store and created an eye-catching display which massively increased sales. It was at that moment I found my passion for marketing and branding.  

I have set the Swedish Record in Crowdfunding with my campaign

My new passion took me to one of the finest marketing schools in Sweden, Mediainstitutet in Malmö, where I graduated and received my degree in Online Marketing. During my last year I was headhunted by one of Sweden's biggest Barista companies, Redfellas. At Redfellas I created marketing materials, rebuilt their website, updated and maintained their app as well as created campaigns. Among many of my campaigns "An offer you can't refuse" set the Swedish record for crowdfunding with 2.6 million Swedish kronor (400 000 Aud) within 3 minutes.

I have worked for big brands such as ELLE Sweden & Matmagasinet m.m.

After two years I graduated with honours and after my time with Redfellas I found my next adventure at Aller Media, Sweden's biggest Media house, where I worked in the brand management team. I worked for 8 very different brands, one of them being ELLE Sweden. The other brands ranged from the industries of food, interior design, fashion and fitness. As a Brand Assistant Manager, I was in charge of coming up with new sources of revenue, creating strong brand awareness through email, print and social media. I also coordinated various events.

Started Wihlborg marketing

After overcoming challenges and developing skills at my various employments I wanted to follow my biggest dream, helping small to medium businesses look good online. I wanted to work with smaller companies, creating awesome digital platforms to improve their business. There are too many companies having a website or Social Media channels way below their standards due to different reasons, mostly their marketing budget, and I want to change that. That's why I started my own Digital Marketing Company, to offer high-quality marketing and branding at prices businesses can afford.

In the middle of everything, when I was about to follow my dream and start my business, I moved to Melbourne in Australia for new adventures.


I like a challenge and turning something good into something amazing. That's where my motivation comes from. Tell me your challenges or goals and let me help you, whatever it may be. Let’s rise to the top together!

Wihlborg marketing

- everyone deserves to look & perform awesome online!

Why: I started this company because I want to help companies look awesome online. There are too many companies having a website or social media channels way below their standard due to a strain marketing budget. Companies with huge potential that deserves high-quality branding and marketing to grow their businesses way beyond their dreams. I therefore started Wihlborg marketing to help businesses look & perform awesome online, for a price they can afford! 

How: My passion is to see businesses climbing up on Googles Search and to build a stronger Brand with a fresh and user-friendly website. Get more customers and see their Brand Awareness grow bigger from Social Media. I'm making this happen by offering Websites with SEO, Brand Manuals to create a strong Brand Identity, customised Social Media strategies to make their brand awareness grow and lastly, by offering my services as Marketing Consltant.

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