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Care of Moa

Logotype & Brand Manual


Care of Moa is a beauty salon in a city in Sweden called Karlstad, that provides a range of organic beauty treatments.


To design a uniform identity for their brand which radiates a classic look and communicates Care of Moa’s organic values.

With a minimalistic font and leaves in the first letter of the logotype together with the tagline “organic beauty” it radiates a professional and organic feeling. The turquoise color and the clear pictures establish a fresh and luxury feeling throughout the brand.

Care of Moa’s symbol, which they use as a favicon and avatar for Social Media is the C from the logotype which communicates their values and ensures brand recognition.