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True Blues



True Blues is the official fanclub of the soccer team, TFF, based in the south of Sweden.


True Blues wanted a new user-friendly website for their visitors and increase sales for their membership with a clean but somewhat playful design. It was important for True Blues to display and present their supporters in an obvious and professional way.

By only using the colors of the soccer team; blue and white, I created a clean but not too serious look. The slider with high quality pictures which urges the visitors to execute True Blues business goals, and by giving the supporters a prioritised place on the website the Fanclubs request was accomplished.


Each supporter also gets their own poster on the Memberpage where their offer is presented. This gives an added value for the supporters. Basic SEO is included in all my websites and thanks to that, True Blues has climbed from page 14 to page 1 on Google.